5 Most Essential “Cs” of Digital Marketing

The digital epoch we witnessed at the beginning of the 21st Century has enabled consumer centric businesses to identify and target only the most potential customers through Web and Mobile based Apps. Digital marketing strategies have never been so diversified and yet so focused in history of corporate branding. With ever increasing demand in the Consumer Products segment, companies are driven to adopt dynamic policies to ensure survival in the exceedingly competitive global markets.

Web Development Trends for 2019: What to Look For?

Website development trends are evolving faster than they can be implemented in our real-time programming. What is popular today does not remain in direction for tomorrow; you must keep yourself updated.

Here in this article, we’re going to cover the most emerging web development trends of 2019 we need to focus on.

We know it’s going to be amazing for the website development companies as well as the online business market.

Web Development Trends for 2019: What to Look For?

1. Progressive Web Apps will be on the trend this year too

Well, 2015 is the year when we heard PWA for the first time, and the pioneers of technology have evolved in the next year.

Do you want to know what progressive web app exactly is?

They are web-based applications which give a user the same experience as it gets on using mobile apps but on the web browser. For example, after using PWA for the website, Flipkart has experienced an almost 70% increase in the conversion rate with nearly five times increase in the user engagement.

Even though PWA is new in the website development scene, yet the future looks pretty promising.

2. Google AMP

Every web design and development company is screaming about the responsiveness of the website and its importance. It was Google itself who had made this as a mandatory thing. Accelerated Mobile Pages (AMP) will ensure your site to give a lightning-fast performance in the smartphones. The trend of AMP is flourishing because who doesn’t want to open their website less than a second. Now that’s the power of AMP.

3. Push notifications

What started as a simple way to notify the online visitor to take action, has now become much more than that. This is one of the most popular web development trends in technologies for the year 2018-2019.

We are sure that push notifications can beat other modes of warnings such as SMS, social media, and emails concerning providing updated information. These are very prompt and come promptly without any complications.

4. Chatbots

Two thousand eighteen is the year where we saw chatbots based on neural networks and artificial intelligence.
Talking about the big cheeses like Google, Amazon, IBM, Microsoft, etc. have galvanised the effort on the revolution of chatbots which will rule in 2019.

5. Motion UI

Less is more is what everyone loves. Flash cards, fuzzy and uncluttered visuals such as GIFs are not in fashion nowadays as users are tired of viewing this.

Simpler Motion1 UI is gaining popularity as the animations are allowing more unique styles which will make the website look unique than others. Now give your minimalistic site a pinch of life with the motion UI. It will create your web presence much more enjoyable for the users. That’s the actual artwork you can do.

6. JavaScript

The most overwhelming trend of 2018, JavaScript is going to develop more as the frameworks and libraries are more potent than ever. The war between React and Angular is becoming the hottest debate. According to Google trends, React will be gaining more popularity than Angular in 2019.

7. Blockchains

Blockchains are considered as the most popular website development trends in 2019. It helps in enabling the creation of supply chain auditing, Smart Contracts, automatic protection of important intellectual properties, failure-free decentralised file storage, etc. Keep an eye on it and who knows maybe you will be the first to carve a niche in the technology.

8. Virtual Reality and Augmented Reality

Two years back the technologies of Augmented Reality and Virtual Reality has been introduced. However, 2019 will be the year where these technologies have more accessibility to the web developers.

VR will create independent digital words while on the other hand, AR adds digital content into reality. For instance, Alibaba has already implemented this technology of VR tours to provide their users digital 3D replicas of all their products that have added a new dimension to the user experience.

What’s in demand?

New design trends, consumer expectations, user experiences, the development of mobile devices are changing how we browse the online world. No matter what directions you will be following in 2019, there will always be a scope for improvement.

That is all for today.

Now you have the bunch of list of website development trends 2019. Think carefully and implement accordingly. Who knows you will be the first in creating a niche using this technology. And if you need any hands developing any online project, Digital Web Mania is here to help.

Just give us a ring, and we will help you with making your project a reality.

5 Mistakes to Avoid in Creating Landing Pages In e-commerce Store

Exploring E-commerce Market

Building an E-commerce Store that customers love and as well as they do shopping is depends on two factor.

  • Small detailing and testing
  • understanding human psychology.

As we already know the growth of E-commerce Industry is very high. But now a days online shoppers not only focus on the product deals but also expect an overall good experience of buying and checkout process.

So how do people browse, view and use your site is important to know. We see many blog posts showing some magical tricks for higher conversion rates, no such magic exists. The simple truth behind high conversion rates is less romantic.

It’s a smart landing page that known as a hub of your e-commerce store that makes the higher conversion rates

So in this article I am going to list out 5 costly Landing page mistakes that I see most often in landing page design.

#Mistake 1

Too much text makes uninviting.

Text, Text and Text. No one is coming to read your text on your landing page. Too much text don’t focus on your actual message and purpose of the store. Remember you have 5 seconds to convince viewers to stay on the page.

You just need to display the benefits (Not features) of your offer or a service in a small blurb or a bulletin list.

People skim everything online. Communicate to your market through:

  • Bullet-points
  • Bolded words
  • Headings
  • Images

#Mistakes 2

Lake of an appealing image

When a viewers come to your landing page they just need something to stand out and persuade to stay. The best way to make potential leads is to provide appealing image. Lack of image on your landing page makes your store boring and uninspiring.

An image makes your landing page a unique, personalized and more connecting to the user.The image needs to:

  • Communicate your content
  • Appeal to the eye
  • Flow easily with the page
  • Stand out without contrasting too intensely
  • Be evocative to encourage engagement

If you can take the example of Harry’s shaving kit. They have just put a image of classy orange Razor with a minimal text design and made a higher conversion and subscription rate from only one page.

#Mistakes 3

Lack of relevant copywriting and heading to grab visitors attention (USP)

The first thing a visitor to your page should see is the most valuable sales point you have. You also want to make this sales point unique to your business to communicate quickly and strongly what makes your business, or your product, stand out from your competitors.

In addition to the image, Copywriting is directly connected to the higher conversion. Not having a great copy makes confused to visitor that why they have come to the website. Your heading is the first thing visitors read on your landing page therefore it should line up with the main goal of your call-to-action.

#Mistake 4

It’s hard to find CTA button on the landing page.

We often finds Landing pages in which either CTA button is too small or blends into the background, or is competing with too much other information on the page. In order to convert, they need to be able to easily find where to click to obtain your offer.

Always understand that your potential lead can easily locate CTA button on your landing page. You can give your button a 3D clickable appearance or even add a download arrow to give a context to the action.

Minimal design of a landing page with Call To action button

#Mistakes 5

A lengthy lead capture form to fill

If you put a lead capture form in your landing page, than you must take care that it doesn’t scare off potential leads. Don’t ask too much information from the potential leads. Ask what is necessary. For example, ask their first name and e-mail address. No need to ask his address and phone numbers on the very first page.

Neil Patel (founder of Quick Sprout and Kiss Metrics) removed the ‘Revenue’ form field from his landing page and found a 26% increase in conversions.

People think first that how much is it worth to share his information to this store? So you need to always understand risk vs. reward strategy.

Still there are some mistakes are seen such as no social proof on the landing page, no Customer Testimonials and Trust Symbol. Sometimes you are telling to people what to do not what they will get. These mistakes will look smaller but a very dangerous one. With just a one change in your landing page, you can increase your conversion rate.

Remember to optimize your landing page with A/B Testing for copywriting, image, value etc. Never stop optimizing.

10 Actionable Tips to Boost Your ROI on PPC Advertising

Digital marketing is only effective, if it’s profitable.

Do you feel like you are wasting too much money on your PPC campaigns and not getting what you want?

You are not alone. Right now, everyone is struggling for getting a high ROI from their pay per click (PPC) campaigns. And after some time, they stopped spending money on it.

Creating PPC ad is a science.

There’s a myth in the digital marketing world that PPC advertising is a costly affair. But an effective and guided approach of the campaign with a proper campaign management can get you a high ROI.

To help make your PPC campaign run a little smoother for you, follow these 10 effective and tested PPC tips.We hope that these tips will make the whole process more enjoyable and fruitful:

1. Continuous Keyword Research

The foundation of any PPC campaign is its keywords. And that’s followed by keywords research, which you can perform in a number of ways using keyword research tools.

For example, Google’s keyword suggestion tool

every PPC marketers’ favorite tool u to generate a list of keywords. You can then export that list into an Excel spreadsheet and then update it infrequently, if ever,But there’s one problem here.Search trends are changing in real time. What’s popular today may not be popular in a month or two, and if you never update your keyword research you’ll miss out some of your potential leads.

Then how will you perform continuous keyword research?

Do the startup’s way of research to find the customer’s queries.Follow Quora or Pinterest, Instagram, Twitter-like tools. Find what’s your potential customers are searching for your niche. As these social media platforms are the one that will provide you real time search ad help you find your right target audience. Now expand and build your PPC marketing campaigns and acquire valuable new customers.

2. Run test campaign with a small budget

Testing a campaign with a small budget is important to find out that you have done your homework well or not. Create different sets of ads copies and try different niche keywords related to your business in the title and descriptions. Try A/B testing for different ads extensions to know what is working.

3. Content is always being the king.

That’s what Ogilvy Suggests.“What really decides customers buy or not to buy is the content of your advertising, not its form “

Create the content for users. The ad and copy have to be appealing, eye-catching and enticing. Don’t do keywords stuffing in the copy, remember you are creating content for humans, not machines.

4. Always give users a purpose of clicking your content.

Include an enticing call to action, as it will tell your customers what to do. The key is to tightly connect the message and call-to-action from the ad copy to the landing page. Sometimes, even small changes can make a big impact, so record your progress, and keep what works.

5. Negative Keywords

Another way to improve a campaign is by using negative keywords. This removes ads that contain a keyword that shows the ad would be shown to the wrong audience. For example, a men’s clothing store can use “women” as a negative keyword, because anyone searching for a women’s article of clothing (e.g. women’s dress) won’t click on an ad for the men’s clothing store. Similarly, a business that is creating products for luxury and sells expensive goods can use “cheap” as a negative keyword because it would prevent them from showing the ad to people looking for limitation brands.

6. Use optimized Landing Pages

Getting a customer to click an ad is only half marathon. Ad clicks alone don’t generate revenues. Sells do. Marketers can improve their ROI by adding to the landing page that customers reach when they click an ad. Ask only that information that is necessary. Don’t make it tedious for users to so much of information. Just study this

Harry’s landing page

example, it will help creating and optimized landing pages.

7. Track Activity and Results

Track the activity your ads are getting and track the users who are clicking those banners. Collect as much information as you can to further inform you what customers you should be targeting and what kinds of ads are working best for you.

8. Utilize Remarketing

Remarketing advertisements are the ones that follow users through to other sites they surf. Remarketing allows you to connect with people who have already visited your site or shown an interest in your products & services. If a lead has visited your site without buying anything, remarketing allows you to reconnect with them by showing different ads from your campaign or sending your ads to their other devices.

9. Campaign for Mobile & Desktop

Optimize your campaign for mobile and desktop. Track traffic, clicks and impressions via comparing the performance of the ads and then adjust your bids accordingly.

10. Geo-targeting

You will lose your money if your ads are not properly targeted according to the GEO location. Select all your targeted locations wisely because it wouldn’t make any sense to get clicks from locations where you are not providing product or services.

Remember one thing, the goal of Digital marketing is not to rank #1. The goal is to generate leads and sales for your business.