The Challenge
The Bloom Studio had an outdated Shopify theme, slow load times, no SEO strategy, and a cart abandonment rate of 78%. Founder Sarah Reynolds had a beautiful brand but a website that wasn’t converting.
Our Approach
Month 1
Full UX & Technical Audit
Heatmap analysis, session recordings, customer interviews, and a full technical SEO audit. Identified 23 critical conversion issues.
Months 1–2
Custom Shopify Theme Design
Bespoke Shopify theme from scratch — mobile-first, with a streamlined 2-step checkout replacing the original 5-step process.
Months 2–3
SEO Architecture + Ads Relaunch
New collection page structure targeting 80+ keywords and relaunched Meta Ads with conversion-optimised creative.
Months 3–12
Ongoing Growth & Optimisation
Monthly A/B tests, email automation, retargeting campaigns, and blog content driving compounding SEO growth.
The Results
£180k
Monthly revenue (from £40k)
+340%
Organic traffic growth
4.1%
Checkout conversion (from 1.1%)
5.8×
Return on Meta Ads spend
-67%
Cart abandonment reduction
1.4s
Page load speed (from 6.2s)
What Made the Difference
No single change produced the result. Three decisions did most of the work:
- Fixing the checkout before buying more traffic. Cutting the checkout from five steps to two and fixing mobile layout problems raised conversion before a single extra pound went into ads.
- Building SEO into the store structure. New collection pages, unique product descriptions and internal links gave Google clear pages to rank for each product category.
- Testing creative every month. Meta Ads were judged on revenue, not clicks. Weak ads were paused within days and winning creative was scaled.
Lessons for Your Online Store
If your store gets traffic but sales are flat, start with the basics: page speed on mobile, a short checkout, clear delivery and returns information, and product pages that answer buyers' questions. Paid ads multiply whatever conversion rate you already have, so fix that first. Then build category-level SEO so you are not paying for every visit.
Want the same review for your store? We offer a free Shopify and WooCommerce audit that covers speed, checkout UX, SEO and tracking. Request yours here.
★★★★★
“Digital Web Mania didn’t just rebuild our website — they rebuilt our entire online business. Within 12 months we went from struggling to hit £40k/month to consistently turning over £180k. The team are exceptional.”
SR
Sarah Reynolds
Founder, The Bloom Studio · London, UK
