Phase 1 Research Discovery
RESEARCH DISCOVERY
Clear documentation to be used throughout all other stages of the project.
internet users will click an organic search result over a paid one.
INITIAL PROCESS
Project Brief
Define client information & business goals along with all required information to properly complete discovery process.
HIGH RANK KEYWORDS
Keyword Research
Define potential target keywords based on business goals outlined in the Brief and opportunities found in the SEO Audit.
BASELINE WEB AUDIT
SEO Audit
Create baseline for current website SEO performance based on analytics and onsite & offsite factors.
OTHER COMPANY VIEWS
Competitive Analisys
Define potential target keywords based on business goals outlined in the Brief and opportunities found in the SEO Audit.
Phase 2 Strategy Development
STRATEGY DEVELOPMENT
Clear documentation to be used throughout all other stages of the project.
internet users will click an organic search result over a paid one.
INITIAL PROCESS
On-site Strategy
Document actionable plan to introduce changes to the website code and content to optimize it for search engines.
BASELINE WEB AUDIT
Content Strategy
Create schedule of content to be created for the website, outreach campaigns, press releases, and social media.
HIGH RANK KEYWORDS
Off-site Strategy
Determine potential partners and influencers to target for link-building and PR efforts that align with the approach and timeline of the project.
OTHER COMPANY VIEWS
Measurement Planning
Document measurable short-term and long-term goals to evaluate campaign performance.
Phase 3 On-site Optimization
ON-SITE OPTIMIZATION
Clear documentation to be used throughout all other stages of the project.
internet users will click an organic search result over a paid one.
BASELINE WEB AUDIT
Content Implementation
Define client information & business goals along with all required information to properly complete discovery process.
OTHER COMPANY VIEWS
Technical Implementation
Define potential target keywords based on business goals outlined in the Brief and opportunities found in the SEO Audit.
Phase 4 Content Marketing
CONTENT MARKETING
Clear documentation to be used throughout all other stages of the project.
internet users will click an organic search result over a paid one.
BASELINE WEB AUTDIT
Content Creation
Regularly create quality content based on the Content Strategy.
OTHERS COMPANY VIEWS
Influencer Outreach
Contact potential partners with the goal of publishing content on their websites that include links to the client's website.
BASELINE WEB AUDIT
Public Relations
Spread information about the client's business using press releases, news, and industry channels in an effort to increase contents exposure.
OTHER COMPANY VIEWS
Social Media
Encourage audiences to share and discuss content related to a client's business.
Phase 5 Analysis Reporting
ANALISYS REPORTING
Clear documentation to be used throughout all other stages of the project.
internet users will click an organic search result over a paid one.
INITIAL PROCESS
Monthly Report
Document current standing of goals, campaign metrics, tasks completed, and plan for the following month.
OTHER COMPANY VIEWS
Quarterly Review
Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.
