In Ahmedabad, a logo from a proper studio typically costs Rs 8,000 to 35,000, and a brand identity with stationery, social templates and guidelines usually starts from about Rs 40,000. Full branding with packaging, signage and a website look is quoted by scope. A logo takes 7 to 14 working days with us, and an identity 3 to 5 weeks.
Search for branding cost in Ahmedabad and you'll find answers from Rs 500 to several lakh. Both ends are real. "Branding" gets used for three very different jobs, and most price lists don't say which one they mean.
We design logos and identities at our office in Satellite, and we also build the websites and run the ads those logos end up on. So this is what we'd tell a friend opening a shop on Sindhu Bhavan Road: what each level of branding includes, what it costs, the bills that come after the designer is done, and the questions worth asking before you pay anyone.
What exactly are you paying for: a logo, an identity or full branding?
Most people need less than they're sold, at least to begin with. Here's how the three levels differ.
A logo on its own is the mark plus everything needed to use it properly. With us that means three concepts, two revision rounds, a full file pack (AI, EPS, SVG, PDF, PNG and JPG), colour codes for print and screen, and a one-page brand sheet. For a new business still testing the idea, that's usually enough.
A brand identity adds the rules around the logo. You get a primary and secondary colour palette with usage notes, heading and body fonts (with Gujarati or Hindi pairings if you need them), a visiting card, letterhead, email signature and invoice template, social media post and story templates, and a brand guideline PDF of 10 to 20 pages. This is what lets other people make things in your name without wrecking it.
Full branding goes further again. Think positioning work (who you're for, how you sound, how you're different from the shop next door), sometimes help with the name itself, packaging, signage artwork, and the look of your website. If you're launching a food product with ten SKUs or a showroom with a two-storey board on SG Highway, this is the level you're probably talking about.
How much does each level cost?
These are our own figures. Other studios in the city price differently, but in our experience the jump between levels looks broadly similar.
| Level | What's included | Typical price with us | Typical timeline |
|---|---|---|---|
| Logo only | 3 concepts, 2 revision rounds, full file pack, colour codes, one-page brand sheet | Rs 8,000 to 35,000 | 7 to 14 working days |
| Brand identity | Logo plus palette, fonts, stationery, social templates and a 10 to 20 page guideline PDF | Usually from Rs 40,000, depending on items | 3 to 5 weeks |
| Full branding | Identity plus positioning, packaging, signage artwork and website look and feel | Quoted after a call, based on the pieces you need | Set in the quote, after we know the scope |
Why no fixed number for full branding? Because "packaging" can mean one sticker or forty cartons in three sizes. The logo design page has more on what each package contains.
What changes the logo design cost in Ahmedabad?
Research time and drawing time, mostly. A clean wordmark for a consulting firm sits near the bottom of our range. A few things push it up:
- a mascot or illustrated character
- custom-drawn letters instead of an existing font
- Gujarati or Hindi script alongside the English (joined letters break in a lot of free fonts, so we often draw them)
- crowded categories like pharma or food, where checking for lookalikes simply takes longer
And the Rs 500 logo? It's usually a template icon with your name typed underneath, sent as a JPG. That's fine until a signage vendor asks for artwork for a 10 foot board and there's nothing to give him. At the other end, the lakh-plus studio quotes from Mumbai tend to include strategy decks that a two-person startup doesn't need yet.
Freelancer, agency or contest site: which is cheaper in the long run?
A contest site is cheapest per option, a freelancer is cheapest per logo, and an agency costs more but usually gives you a process and paperwork. Which one works out cheaper depends on what happens a year later.
| Logo contest site | Freelancer | Agency like ours | |
|---|---|---|---|
| Typical cost | Rs 5,000 to 25,000 prize | Rs 1,500 to 20,000 | Rs 8,000 to 35,000 |
| Research into your market | Rarely | Depends on the person | Part of the process |
| Originality | Entries sometimes reuse stock icons | Varies | Similarity check before final |
| Files you get | Often a PNG and maybe one vector | Varies | Full vector pack and colour codes |
| Copyright in writing | Platform terms | Often nothing written | Written assignment on final payment |
| Still around next year | Designer may have moved on | Maybe | Same team, files on record |
Some very good designers in Gujarat work alone, and one with a strong portfolio and a written contract is a perfectly sensible choice. Our own pitch is narrower. The people who draw your logo also build your website and make your social posts, so the brand doesn't drift between vendors.
What hidden costs come after the design is done?
The design fee is usually the smallest bill in a launch. The rest goes to other people, and it's worth knowing about before you sign off on a colour that costs extra to print.
Trademark filing comes first. That's legal work, so it goes to a trademark attorney, who will charge a professional fee on top of the government filing fee and advise which classes to file in. Ask for both numbers up front. (We help on the design side: a basic check of public records and artwork sized the way the application wants it.)
Printing is the next one. Visiting cards, letterheads, carry bags, cartons. Metallic inks, special papers and odd box sizes all add up, and printers often have minimum quantities. Get a printed proof before the full run, every time.
Signage is often the biggest single cost for a shop or showroom. The board, lighting, fabrication and fitting are all billed by the signage vendor, separately from the design.
Photography gets forgotten until the website is half built. Product shots, team photos and pictures of your shopfront for Google Business Profile all need a photographer or at least a planned afternoon.
Then the ongoing costs: someone to keep your social media looking like the guidelines say, and, if you have an app or software product, UI/UX design so the screens match the brand too. And reprints, if you change your mind after the first 5,000 cartons. That one hurts.
How long does branding take?
A logo takes 7 to 14 working days with us, and a full identity 3 to 5 weeks, because nobody can design a letterhead until the logo is locked. Full branding with packaging and signage takes longer, and we put the schedule in the quote once we know how many pieces there are.
Honestly, the clock depends on you as much as us. Feedback that trickles in over four days from three family members adds a week, and so does Navratri. Send it in one go.
What should you ask a branding agency in Ahmedabad before hiring?
These are the questions I'd ask if I were on your side of the table:
- How many concepts will I see, and how many revision rounds are included? Three concepts with two rounds is a sensible norm.
- Which files will I receive? You want vectors (AI, EPS, SVG or PDF), not only a PNG.
- Will you sign a written copyright assignment? In India the designer is usually treated as the first owner of a commissioned logo unless the rights are assigned in writing.
- Do you check for lookalikes in my category before final delivery?
- Can I see the concepts on real mockups, like a visiting card, a shop board and an Instagram grid?
- Can you handle Gujarati or Hindi lettering if I need it?
- What would a second phase (stationery, packaging) cost later?
If an agency gets uncomfortable around question three, keep looking.
Is full branding worth paying for in year one?
Often not. Early on, you mainly need to look credible on a card, a board and a WhatsApp profile picture, and a well-made logo does that. Spend the rest on stock or ads.
The picture changes once other people start making things in your name: a printer, a sales team, a franchisee in Surat. That's when guidelines start earning their fee. Plenty of our clients take the logo first and add the identity a year later, and that second phase costs less because the thinking's already done.
Frequently asked questions
How much does a logo cost in Ahmedabad?+
With us, a logo typically costs Rs 8,000 to 35,000, and that includes three concepts, two revision rounds and the full file pack. Freelancers often charge less, and marketplace logos can cost a few hundred rupees. Where you land in our range depends mostly on research time, custom lettering and whether Gujarati or Hindi script is involved.
How much does a branding agency charge for a full brand identity?+
Our identity packages usually start from about Rs 40,000, depending on how many items you need. That covers the logo plus palette, fonts, stationery, social templates and a guideline PDF. Full branding with packaging and signage artwork is quoted separately after a call, because the item list varies so much between businesses.
Is trademark registration included in the branding cost?+
No, and be careful with anyone who says it is. Filing is legal work handled by a trademark attorney, who charges a fee plus the government fee. We help with the design side: a basic search of public trademark records for lookalikes and artwork formatted for the application. We can introduce an attorney if you don't have one.
Why do some designers charge only Rs 500 for a logo?+
Usually because it's a template icon with your name typed in, delivered as a single JPG. There's no research and no vector file, and often no proof it's original. For a hobby project that's fine. For a business that will need signage, packaging and a trademark, it tends to cost more later than it saved.
Can I start with just a logo and add branding later?+
Yes, and for most new businesses that's what I'd suggest. Take the logo and brand sheet now, then add stationery, social templates and guidelines when you open a showroom, print packaging or start hiring. The second phase costs less than doing it all at once, since the colours and fonts are already decided.
Will I own the logo and the source files?+
You should, and with us you do. Once the final invoice is paid, we sign a written copyright assignment to your business and hand over the editable source files. The concepts you didn't choose stay with us and aren't resold. Whoever you hire, get that assignment in writing.
Do you design packaging and signage as well?+
We do. Boxes, labels, brochures and shop boards go to our graphic team, and since the fonts and colours are already set, nobody is paying to work it all out twice. The printing and fabrication are billed by your printer and signage vendor, not by us.