We design logos and full brand identities for small and growing businesses from our office in Satellite, Ahmedabad. Every logo project includes 3 researched concepts, 2 revision rounds, every file format, colour codes, a brand sheet and a written copyright transfer. A logo typically costs Rs 8,000 to 35,000.
Most logos fail in predictable ways. Thin lines disappear on a visiting card, and a gradient that looks fine on screen prints as a smudge on a carry bag. Because we also build websites and run ads, we see where logos end up and design for those places from the start, beginning with your buyers and the competitors they compare you with.
What do you receive from a logo project?
Three concepts in separate directions, each with a short written rationale, and two revision rounds on the one you choose. Most projects settle in one round.
The final folder holds AI, EPS, SVG and PDF masters, PNG and JPG files at web and print sizes, and full colour, one colour, black and reversed versions. Colour codes come in CMYK, RGB, HEX and the nearest Pantone. You also get horizontal and stacked layouts, a square icon for WhatsApp, Instagram and Google Business Profile, a favicon and a brand sheet that stops later vendors stretching the logo or changing its colours.
Logo only or full branding: which package do you need?
A new business usually needs only the logo. Identity work makes sense when packaging goes to print, a showroom opens, or other people start producing material in your name.
| Logo only | Brand identity | |
|---|---|---|
| Typical price | Rs 8,000 to 35,000 | Usually from Rs 40,000, depending on items |
| Concepts and revisions | 3 concepts, 2 rounds | 3 concepts, 2 rounds, plus applications |
| Colour palette | Primary colours | Primary and secondary palette with usage rules |
| Typography | Logo font named | Heading and body fonts, with Gujarati or Hindi pairings if needed |
| Stationery | Not included | Visiting card, letterhead, email signature, invoice template |
| Social kit | Profile icons | Profile icons, post and story templates |
| Guidelines | One-page brand sheet | 10 to 20 page brand guideline PDF |
| Timeline | 7 to 14 working days | 3 to 5 weeks |
Many clients take the logo first and add stationery later, which costs less because the groundwork is done.
How much does logo design cost in Ahmedabad?
A logo with us costs Rs 8,000 to 35,000. The price depends mainly on research time and whether letters are drawn by hand. Mascots, custom wordmarks, Hindi or Gujarati script alongside English, and crowded categories such as pharma or food all add time.
Market prices range from Rs 500 on freelance marketplaces, usually a template icon supplied as a JPG, to several lakh at large Mumbai studios. We quote a fixed price after one call, and the same scope gets the same price for every client.
Online contest, freelancer or agency: how do they compare?
| Logo contest site | Freelancer | Agency like DWM | |
|---|---|---|---|
| Typical cost | Rs 5,000 to 25,000 prize | Rs 1,500 to 20,000 | Rs 8,000 to 35,000 |
| Research into your market | Rarely | Depends on the person | Built into the process |
| Originality risk | Higher; entries sometimes reuse stock icons | Varies | Similarity check before final |
| File pack | Often PNG and perhaps one vector | Varies | Full vector pack and colour codes |
| Copyright paperwork | Platform terms | Often nothing written | Written assignment on final payment |
| Available next year | Designer may have moved on | Possibly | Same team, files on record |
An independent designer with a strong portfolio and a written contract is a sensible choice. Our advantage is continuity: the team that designs your logo also builds your website and produces your ads, so the brand stays consistent.
How we design a logo
- Discovery call. 45 to 60 minutes on what you sell, who buys it, your price band, your competitors and where the logo will appear.
- Research. We review competitor logos and the symbols common in your category, so your mark does not repeat them.
- Concept presentation. All three concepts are shown on mockups such as a visiting card, a shop board and an Instagram grid, on a call.
- Revisions. Two rounds on the chosen concept, with feedback from all decision makers sent together.
- Testing. We check the logo at 16 pixels, in one colour, on dark and light backgrounds, and in print.
- Final delivery. Files, colour codes, the brand sheet and the signed copyright assignment go into a shared folder that you own.
Who owns the logo once it is paid for?
Your business does. Once the final invoice is paid, we sign a written copyright assignment for the final artwork and hand over the editable source files. In India the designer is usually treated as the first owner of a commissioned logo's copyright unless rights are assigned in writing, which matters when you file a trademark or sell the business. Concepts you did not choose are never resold.
Can you help with trademark registration?
We handle the design side, and the filing goes to a trademark attorney. We check your category and the public trademark records for close lookalikes, supply artwork in the format the application requires, and can introduce an attorney we have worked with.
Use TM once you have applied and (R) only after registration. Using (R) early is an offence, and we have seen packaging reprinted because of it.
Do you design logos for clients outside India?
Yes, mostly for small firms in Australia, the UK, the USA and the UAE, with the same concepts, revisions, file pack and copyright assignment. Our 10 AM to 7 PM IST day overlaps the Australian afternoon and the UK morning, and we book early or late calls for the US. We also check name use in your market, local colour meanings and US Letter as well as A4 stationery. Logos are quoted individually; overseas website packages are on our pricing page.
Redesigning an old logo without losing recognition
A redesign keeps what customers recognise and fixes what does not work. We ask customers and staff what they remember, usually a colour or the way the name is written, and keep it. Hairline strokes, excess colours and taglines inside the mark go. We tell you before drawing whether the logo needs a light refresh or a full rebuild.
Frequently asked questions
How long does logo design take?+
A logo takes 7 to 14 working days, depending largely on how quickly feedback comes back. A full identity takes 3 to 5 weeks, because stationery starts only once the logo is final.
How many logo concepts will I see?+
Three. A few well-researched concepts give a clearer choice than ten quick ideas, and we can explain the reasoning behind each.
What if I don't like any of the concepts?+
We return to the brief and start again. This is rare and usually means something was missed in discovery. Repeated full restarts beyond that are quoted separately.
Which file formats will I get?+
AI, EPS, SVG and PDF vectors that stay sharp at any size, plus transparent PNGs and JPGs for everyday use. A favicon and platform-sized profile icons are included.
Can you design a logo in Gujarati or Hindi?+
Yes. Many free fonts break joined letters in Gujarati and Devanagari, so we pair compatible fonts or draw the letters by hand, which adds a few days and some cost.
Can I just use an AI logo generator?+
For a side project it may be enough. For a business, AI tools often produce marks that resemble existing logos, copyright ownership is unclear, and there is no vector file. We use AI for mood boards only.
Do you check that my logo is original?+
Yes. Before final delivery we run a visual check against your category and a basic search of public trademark records. This is not legal clearance, so your attorney should run a formal search before filing.
Will you design my visiting cards and packaging as well?+
Yes. Cards, letterheads and social templates are part of the identity package. Boxes, brochures and signage go to our graphic design team, working from the fonts and colours already set.
Is a logo enough, or do I need branding?+
Early on, a logo is enough to look credible on a card, a shop board and a WhatsApp profile. Branding matters once printers, a sales team or franchisees produce material in your name.
Can you work with me if I'm in Australia, the UK or the US?+
Yes. Calls run on video, files sit in a folder you own, and we invoice in US dollars against a custom quote.
