Digital marketing services in Ahmedabad, judged by cost per lead

Ad budgets die in two places. One is clicks from people who were never going to buy. The other is a slow landing page that loses the people who would have. Most agencies will happily fight the first problem and shrug at the second, because the website "belongs to the web guy".

We look after both ends, and I think that's the whole point of us. The person setting your bids sits next to the person building your landing page, and both of them answer to one number: what a lead costs you. That's how our digital marketing services in Ahmedabad work, if you spend Rs 20,000 a month or ten times that.

What do our digital marketing services in Ahmedabad include?

"Running ads" sounds like tweaking bids. That's maybe a fifth of it. Before anything goes live we set up tracking for calls, WhatsApp clicks, forms and purchases, because spending without it is like driving at night with the lights off. Then the research, including a negative keyword list that kills the obvious waste on day one (nobody selling sofas wants clicks for "sofa repair video").

After that we build the campaigns on Google, Meta or both, and write the ads. I like testing two versions at a time so the numbers settle arguments, not my taste or yours. If your current pages leak visitors, we'll build a proper landing page. Remarketing goes in for people who looked but didn't call. And every month there's a report and a call about spend, leads, cost per lead and what we're changing.

Need video or UGC ads? Our own video team makes those, quoted separately.

Google Ads or Meta ads: which should you start with?

Short version? Google Ads if people already search for what you sell; Meta if you have to make them want it first.

Say you're a CA in Navrangpura, or you do pest control, or you export machines. People are already typing what you do into Google, so go and be there. Easy call. A new snack brand, a boutique or a home décor label is different. Nobody types "handmade cushion covers Ahmedabad" until they've seen yours in their feed, so those usually start on Meta, often with UGC video. And since we work as a Google Ads agency in Ahmedabad and a Meta ads agency at the same time, we've got no reason to push you towards one.

Plenty of clients end up running both, just in different ratios. Before you spend anything, I'll tell you the split I'd go with and why.

What is the minimum budget for Google Ads or Meta ads?

For a local business in Ahmedabad, I'd say Rs 20,000 a month in ad spend is the floor. Go lower and the data trickles in so slowly that you end up judging a campaign on twelve clicks, which tells you nothing.

Some categories need a lot more. Real estate around GIFT City, education admissions, almost anything in healthcare: think Rs 50,000 or more before any pattern shows up. A single-location service business with a clear offer, on the other hand, can usually test properly on Rs 20,000 to 30,000. The spend goes straight from your card to Google or Meta, so you can always see what went to the platform and what came to us.

How much does a performance marketing agency charge?

We charge a flat monthly fee, and we quote it once we've seen your account and understood what you want. What moves it? Mainly how many platforms and campaigns we're running, and if you need new landing pages or fresh creative every month.

Lots of agencies charge 10 to 20 percent of your ad spend instead. I don't like that model, to be honest. It pays the agency more when you spend more, and that's a strange incentive when the honest advice is sometimes "cut this campaign, it isn't working". A flat fee keeps our advice clean. For very large accounts we can talk about a hybrid, but we always start flat.

Tracking setup: the part most agencies rush

Skip tracking and nobody can tell you which ads work. Not us, not you, not Google. So before launch we wire up GA4 events, Google's conversion tags, the Meta pixel with Conversions API, and the bit most agencies forget: phone calls and WhatsApp clicks. Here in Ahmedabad, half your customers would rather WhatsApp you than fill a form, so if those clicks aren't counted, your best campaign can look like your worst.

I'll also ask you to mark which leads actually became customers. A plain Google Sheet is fine. Why bother? Because a campaign bringing in Rs 300 leads that never buy is worse than one bringing Rs 900 leads that do, and without that feedback any PPC company in Ahmedabad (us included) is just guessing.

Why landing pages decide your cost per lead

Often the landing page matters more than the ad. Sending paid clicks to a slow homepage with six menu options is the most common way we see money wasted, by a distance.

So what makes a good one? Picture someone on a crowded BRTS bus with patchy 4G tapping your ad. The page has under three seconds to show up, and when it does it should repeat exactly what the ad promised, with a big WhatsApp button under their thumb and a form that asks for a name and number, not their life story. No menu, no blog links, nothing pulling them elsewhere. We build these ourselves, on WordPress or as tiny standalone pages. And because our own developers build them, a change takes hours, not a fortnight of emails.

Remarketing without annoying people

You know when you look at a pair of shoes once and then see them on every app for a month? That's remarketing done badly. Done well, it's ads shown to people who visited you or engaged with your page but didn't enquire, and it's usually the cheapest lead source in the account.

We keep it polite. There's a cap on how often anyone sees you, and the creative changes so it doesn't go stale. Someone eyeing a Rs 800 kurta gets a week of reminders; someone thinking about a sofa or a coaching course gets longer, since those decisions take longer. People who already bought or booked are dropped from the list. Paying to show "book now" to a man who booked yesterday is just silly.

Who owns the ad account?

You do, full stop. Every account gets made in your business's name with your card on it, and we're just users you've let in.

Why make a fuss about it? Because I've seen what happens otherwise. Some agencies run everything from their own accounts, and when the relationship ends, years of campaign history and pixel data walk out the door with them. You're back at zero. With us, if we ever split, you just remove our access and everything stays exactly where it was.

Can you run Google and Meta ads for businesses outside India?

We can, and the platforms make it easier than people assume. A Google Ads account can bill in Australian dollars, pounds, dirhams or US dollars while we run it from Satellite, and the campaigns target whatever city or postcode you sell in. What changes is the homework. Search terms differ ("solicitor" in Manchester, "attorney" in Texas), so do the holidays and buying seasons, and clicks often cost several times what we see in Ahmedabad. Each market has its own consent rules for tracking, too.

For overseas clients our Ads management plan is $1,200 a month and covers up to $3,000 of monthly ad spend. Want SEO, ads and landing pages under one retainer? Full Growth is $3,200 a month. Both are on our pricing page, and the rule from earlier still holds: the ad account sits in your name, on your card.

And time zones? Our 10 AM to 7 PM IST day overlaps the Australian afternoon and the UK morning, and Dubai is only 90 minutes behind us. US clients get an early or late call each week. The daily checks happen on our clock anyway, which for an American business means the account was looked at before you woke up.

How our paid ads process works

1. Account audit (week 1). Already running ads? We go through the account, the tracking and your landing pages, and send a written list of where money is leaking. New to ads? Then we look at what your competitors are running and how many people search for your stuff.
2. Plan and budget (week 1). We settle on platforms, campaigns and spend together, plus a realistic cost per lead range. I'll also tell you what "working" should look like by month three, so we're both judging the same thing.
3. Tracking and accounts (week 2). Conversion tracking, the pixel, call and WhatsApp tracking. All of it in your name.
4. Landing page and creative (weeks 2 to 3). Our team makes them, you sign off, and nothing launches before that.
5. Launch and daily checks (weeks 3 to 6). This is when I want eyes on the account every single day. I read the search terms myself, block the junk, and shift money off whatever's losing.
6. Optimise (ongoing). After that it calms down. Each month there are new ads to try, audiences to tighten, bids to adjust as the data comes in.
7. Monthly report and call. Spend, leads, cost per lead, lead quality based on your feedback, and what we're changing next.

Frequently asked questions