Our digital marketing services in Ahmedabad centre on paid ads that bring enquiries: Google Ads, and Meta ads on Facebook and Instagram. The same in-house team sets up tracking, builds landing pages and runs remarketing. We charge a flat management fee, suggest ad spend from Rs 20,000 a month and report on cost per lead.
Ad budgets are usually wasted on clicks from people who were never going to buy, or on slow landing pages that lose the people who would have. We handle both. The person managing your bids works alongside the person building your landing page, and both are measured on cost per lead, whether your ads target Ahmedabad, the rest of India or overseas.
What does our Google Ads and PPC management in Ahmedabad include?
Before launch we set up tracking for calls, WhatsApp clicks, forms and purchases, research keywords and build a negative keyword list that cuts obvious waste from day one. A sofa retailer, for example, does not want clicks for "sofa repair video".
We then build campaigns on Google, Meta or both, write the ads and test two versions at a time. Where your current pages lose visitors, we build a dedicated landing page, and remarketing reaches people who visited but did not enquire. Video and UGC ads come from our own UGC video team and are quoted separately.
Google Ads or Meta ads: which should you start with?
Start with Google Ads if people already search for what you sell, and with Meta if you need to create the demand first.
A CA in Navrangpura or a machinery exporter already has buyers searching Google. A new snack brand or home décor label is different, because nobody searches "handmade cushion covers Ahmedabad" before seeing the product, so these usually start on Meta, often with UGC video. We run both platforms and recommend whichever suits the business.
| Google Ads | Meta ads (Facebook and Instagram) | |
|---|---|---|
| How people find you | They search for it | You appear in their feed |
| Buyer intent | High; they are looking now | Lower; the ad interrupts them |
| Best for | Services, B2B, urgent needs, known products | New products, fashion, food, events, D2C |
| Creative needed | Mostly text, plus images for Performance Max | Strong images and short video |
| Typical cost per click | Higher, especially in competitive categories | Lower, but more clicks needed per lead |
| Lead quality | Usually better | Varies; needs good qualifying questions |
| Speed to first lead | Days | Days, though tuning takes longer |
What is the minimum budget for Google Ads or Meta ads?
For a local business in Ahmedabad, Rs 20,000 a month in ad spend is a sensible minimum. Below that, data arrives too slowly to judge a campaign. Real estate around GIFT City, education admissions and most healthcare campaigns need Rs 50,000 or more, while a single-location service business can usually test properly on Rs 20,000 to 30,000. Spend goes from your card directly to Google or Meta, so platform costs and our fee stay separate.
How much does a performance marketing agency in Ahmedabad charge?
We charge a flat monthly fee, quoted after reviewing your account and goals. It depends mainly on the number of platforms and campaigns, and whether you need new landing pages or creative each month.
Many agencies charge 10 to 20 percent of ad spend, which pays them more when you spend more, even when the right advice is to cut a campaign. A flat fee keeps our recommendations independent. For very large accounts we can discuss a hybrid.
Conversion tracking for calls, WhatsApp and forms
Before launch we set up GA4 events, Google conversion tags, the Meta pixel with Conversions API, and tracking for phone calls and WhatsApp clicks. Many Ahmedabad customers prefer WhatsApp to a form, so without that tracking a strong campaign can look weak.
We also ask you to mark which leads became customers in a shared Google Sheet. A campaign producing Rs 300 leads that never buy is worse than one producing Rs 900 leads that do.
Why landing pages decide your cost per lead
Sending paid clicks to a slow homepage with six menu options is the most common cause of wasted spend we see. A good landing page loads in under three seconds on patchy 4G, repeats what the ad promised, and offers a WhatsApp button and a short name-and-number form with no menu to distract. Our web development team builds these on WordPress or as light standalone pages, so changes take hours.
Remarketing campaigns
Remarketing shows ads to people who visited your site or engaged with your page but did not enquire, and it is often the cheapest lead source in an account. We cap how often anyone sees your ads and rotate the creative. The reminder window matches the decision, about a week for a Rs 800 kurta and longer for a sofa or a coaching course, and people who have already bought are removed.
Who owns the ad account?
You do. Every account is created in your business's name with your card attached, and we work in it as users you have added. If we part ways, you remove our access and keep the campaign history and pixel data.
Can you run Google and Meta ads for businesses outside India?
Yes. Accounts can bill in Australian dollars, pounds, dirhams or US dollars while we manage them from Satellite. Search terms, seasons and click costs differ by market ("solicitor" in Manchester, "attorney" in Texas).
For overseas clients, Ads management is $1,200 a month for up to $3,000 of monthly ad spend, and Full Growth, combining SEO, ads and landing pages, is $3,200 a month. Both are on our pricing page. Our 10 AM to 7 PM IST day overlaps the Australian afternoon and the UK morning, Dubai is 90 minutes behind us, and US clients get an early or late weekly call.
How our paid ads process works
- Account audit (week 1). A written review of your account, tracking and landing pages, or competitor and search research for new advertisers.
- Plan and budget (week 1). Platforms, campaigns, spend and a realistic cost per lead range, agreed together.
- Tracking and accounts (week 2). Conversion, pixel, call and WhatsApp tracking, all in your name.
- Landing page and creative (weeks 2 to 3). Produced by our team and launched only after your approval.
- Launch and daily checks (weeks 3 to 6). Daily search term reviews, with budget moved away from what underperforms.
- Optimisation (ongoing). New ads, tighter audiences and bid changes as data builds.
- Monthly report and call. Spend, leads, cost per lead, lead quality and next steps.
Frequently asked questions
What budget do I need to start Google Ads in Ahmedabad?+
About Rs 20,000 a month in ad spend for most local businesses. Real estate, education and healthcare usually need more, and our flat fee is billed separately.
How quickly will I get leads from ads?+
On Google search, first enquiries usually arrive within one to two weeks, with results improving over two to three months. Meta can also bring leads quickly but takes longer to tune for quality.
Do you charge a percentage of ad spend?+
No, we charge a flat monthly fee. That lets us recommend cutting a budget when that is the right call.
Will I own my Google Ads and Meta ad accounts?+
Yes. Every account is created in your business's name and billed to your card. If you stop working with us, you keep the campaign history, audiences, pixel data and reports.
Do you make the landing pages too?+
Yes, our design and development team builds them in-house, usually on WordPress. Most new accounts get at least one dedicated landing page.
Is Meta advertising good for B2B businesses?+
It can be, though most B2B firms should start with Google or LinkedIn. Meta works for offers with broad appeal, such as accounting software for small shops, or as remarketing to people who already know you.
What is a good cost per lead?+
It depends on what a customer is worth to you. Rs 1,500 per lead is too much for a salon and a good result for a CNC machine dealer, so we agree a target from your average sale value and close rate before launch.
Can you manage ads for a business in Australia, the UK or the USA?+
Yes. We set up or take over the account in your name, billing in your currency, and write ads in your market's English. Our Ads management plan is $1,200 a month for up to $3,000 in spend.
Is there a minimum contract for ads management?+
No, ads management runs month to month. We ask for three months before judging results, since the first month is mostly learning.